Director-led luxury brand films · AI & live action

Luxury,
told as story.

Cinematic films for the houses that make the world's most beautiful things: couture, watches, jewellery, bridal, automobiles and the places worth travelling for.

Request a private consultationView spec concepts

The house

We make films the way luxury is made: slowly, precisely, and with a point of view. A filmmaker directs every frame. AI lets us go where cameras can't. And your product stays exactly as you made it.

Worlds we film

Five worlds.
One standard.

Model in a black couture gown walking through a marble corridor
Spec concept · AI-generated still
I

Fashion & Couture

Campaign films, collection launches and atelier stories. Fabric that moves the way it really does, in worlds built around the collection.

Diamond necklace on a black velvet bust
Spec concept · AI-generated still
II

Watches & Jewellery

Macro films built on accuracy. Every facet, complication and finish stays true to the piece, then gets set somewhere unforgettable.

Bride in an ivory couture gown in a candlelit chapel
Spec concept · AI-generated still
III

Bridal Couture

Films for bridal houses that sell a feeling as much as a gown: heritage, craft, and the moment before the doors open.

Black grand touring car on a wet mountain road at blue hour
Spec concept · AI-generated still
IV

Automotive

Reveal films, model launches and dealership stories. Roads that don't exist, light that's always perfect, and a car that's always on-spec.

Overwater villa infinity pool at dusk
Spec concept · AI-generated still
V

Hotels & Resorts

Destination films that make a guest book before they've finished watching. Every season, every hour of light, without waiting for the weather.

Approach

A director's eye.
A new kind of camera.

01

Director-led

Every film starts with story, not software. Concept, script, shot design and edit are directed by a filmmaker with a background in cinema and documentary.

02

Mainly AI, with live action when it matters

Most of our films are made with AI: impossible locations, endless light, and the kind of scale a crew can't reach. When a real face, a real hand or a real room matters, we shoot it and blend the two without a seam.

03

Product-accurate

Your product is never reinterpreted. We build from your references and photography, then check every frame against the real piece, from the dial and the stitching to the stone and the silhouette.

04

Discreet by default

Concepts, unreleased products and launch dates are handled under NDA. Assets and rights are clear and in writing before we begin.

Process

From brief
to première.

  1. Private consultation

    We learn the house, the product, the moment and the audience.

  2. Treatment

    A written story, mood frames and a fixed proposal. You see the film before it's made.

  3. Look development

    Style frames built from your real product, approved before motion begins.

  4. Production

    AI generation, live-action capture where needed, directed shot by shot.

  5. Finishing

    Edit, grade, sound design and score, mastered for cinema, web and social.

  6. Delivery

    Hero film, cut-downs and stills in every format your channels need.

Screening room

Spec concepts.

Self-initiated work made to show what's possible. No brand commissioned these films, and they show no real brand's products.

Spec concept · "Still Water" · Hotels & Resorts
Spec concept · "Hour of Gold" · Watches
Bridal spec concept still
Spec concept · "Before the Doors" · Bridal

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Cinema camera on a dolly in a dark studio

The studio

Filmmakers first.

Lux Story Films is a director-led team of filmmakers. We come from cinema and documentary, where a story has to earn every second, and we bring that discipline to the houses that make beautiful things.

Every film is shaped by a director from first treatment to final grade. AI and live action are our tools; story and craft are the work.

Human first. Beautiful always.

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Enquire

Request a
private consultation.

Tell us about the house and the moment. Every enquiry is read by our team and kept in confidence.